Home Marketing

Modern Marketing

Here is a radical idea: Don’t think of realtors as your real estate agents. Think of realtors as your home marketing agents. There are tons of nuances and pitfalls to buying or selling a home– issues with contracts, appraisals and the like. That is part of the job and comes with the territory. But to get the best price for your home that you can and to sell it in a timely manner, you must first cast your marketing net as wide as possible to catch the right buyers. It is arguably the most important thing a listing agent can do– be a dedicated, full-time marketing professional– for your home.

Want to see an example of our online, social media integrated, home marketing that sets us apart from other brokers and companies that will list your home? Check out www.123stellardrive.com

And don’t confuse this site with your typical online slideshow/mls-info web page that most brokers will offer you. www.123stellardrive.com is a responsive, fully functioning, unique URL-based website, which is customizable, updatable in real time, search engine optimized, social media integrated (Facebook, Google+, etc) and the absolute best way to create an online presence for your home.

To read more about why this new style of home listing is important you can go here:
http://123stellardrive.com/why-is-this-important/

CT Tamura Luxury Portfolio

Another exclusive advantage that we offer for homes valued at over $900k, is listing on the premier luxury real estate website, www.luxuryportfolio.com This access to Luxury Portfolio listings is available to only 2 companies in the Boulder area market, Wright Kingdom being one of them. For more info on high end listings and how Luxury Portfolio can attract national and international buyers, check out the Luxury Portfolio blog: www.luxuryportfolio.com/blog

Marketing means reaching the people you need to reach. And in real estate, the way to do that is through online marketing and social media. But don’t take our word for it. Check out these articles:

Affluent Households Going Mobile And Adopting Social Media:
http://www.luxuryportfolio.com/blog/2013/05/03/Affluent-Households-Going-Mobile

Social Media Users Skew Young, Affluent And Female:
http://www.mediapost.com/publications/article/193637/social-media-users-skew-young-affluent-female.html#axzz2i0IJjHUd

Millionaires Using Facebook:
http://www.fa-mag.com/news/wealthy-investors-embracing-social-media–8519.html

Pinterest Demographics:
http://www.themarketingbit.com/pinterest/pinterest-shifting-usage-and-demographics-infographic/

Here are some fun facts for you:

-92%+ of people start their search for real estate online.
-No better way to provide SEO (Search Engine Optimization) than to have a branded website unique to the property you want to sell which is more than just an online slideshow with a unique url.

Check out these articles:
-According to the National Association of Realtors: “Younger buyers to dominate the luxury market”

“Housing market heats up with young buyers but average real estate agent age 57”

NAR

Home Buyer Statistics:
Active home search (median):

Number of weeks searched: 12
Number of homes seen: 10
First-Time vs. Repeat Buyers:

First-time buyers: 39%
Median age of first-time buyers: 31
Median age of repeat buyers: 51
Buyers who definitely would use same agent again: 84%

Actions taken as result of Internet home search:

Walked through a home viewed online: 62%
Found agent used to search/buy home: 32%
Drove by/viewed a home: 76%

Information sources used in home search:

Internet: 90%
Real estate agent: 87%
Yard sign: 53%
Open house: 45%
Newspaper ad: 27%
Home book or magazine: 18%
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers