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For Sale By Owner (FSBO) Statistics
FSBOs accounted for 9% of home sales in 2013. The typical FSBO home sold for $184,000 compared to $230,000 for agent-assisted home sales. That equals 25% more for homes sold by agents.
FSBO methods used to market home:
Yard sign: 36%
Friends, relatives, or neighbors: 28%
Online classified advertisements: 16%
Open house: 14%
For-sale-by-owner websites: 13%
Social networking websites (e.g. Facebook, Twitter, etc.): 7%
Multiple Listing Service (MLS) website: 7%
Print newspaper advertisement: 7%
Direct mail (flyers, postcards, etc.): 1%
None: Did not actively market home: 32%
Most difficult tasks for FSBO sellers:
Understanding and performing paperwork: 18%
Getting the right price: 13%
Preparing/fixing up home for sale: 12%
Helping buyer obtain financing: 3%
Attracting potential buyers: 3%
Selling within the planned length of time: 7%
Having enough time to devote to all aspects of the sale: 6%
Source: 2013 National Association of REALTORS® Profile of Home Buyers and Sellers
Other Recommended Sources for Data on Real Estate:
The Economists’ Outlook blog provides insight into NAR Research’s reports and analyzes how various economic indicators effect the real estate market.
NAR’s State-by-State Economic Impact of Real Estate Activity examines real estate markets in each state and analyzes their contribution to the economy.
The Research & Statistics section of REALTOR.org includes links to recent surveys and reports available from NAR.
U.S. Housing Market Conditions is published quarterly by the U.S. Department of Housing & Urban Development, providing numerous housing market statistics from the federal government and other organizations.
The State of the Nation’s Housing, from the Joint Center for Housing Studies of Harvard University, is an annual review of housing markets in the U.S., including data on demographic trends and economic conditions.
Don’t think of us as your real estate agents. Think of us as your marketing agents. There are tons of nuances and pitfalls to buying or selling a home. That is part of the job and comes with the territory. But to get the best price for your home that you can and to sell it in a timely manner, you must first cast your marketing net as wide as possible to catch the right buyers. It is arguably the most important thing a listing agent can do– be a dedicated, full-time marketing professional– for your home.
If you have questions or to set up a time to chat about marketing your home, please go to About & Contact and touch base with C.T.
Real Estate and Listing Photography by C.T.